Google Penguin 4.0 and Search Engine Rankings
The most recent algorithm of Google which is the Penguin 4.0 has recently been released. Google has placed Penguin in its core ranking algorithm. Any changes done on your website will be reflected or refreshed in real time so you will see the affected pages after it has been reindexed.
With this Penguin update rankings depend on spam signals, and rankings are adjusted accordingly; it no longer depends on the whole website. This means that Penguin influences specific pages, sections or wide scope of a website.
What are the effects of these changes to SEO specialists and website owners?
Aside from noticing your traffic lessening, you can find other indications that your website has been penalized. Here are some of these observations.
There are suggestions that if you look at keyword rankings, then it can indicate a penalty, aside from traffic drops.
Another indicator is a decrease in sales, conversions and click-through rate.
If Google issues a warning in the Search Console it can also indicate a penalty, a drop in rankings, and sudden decrease in conversion.
Google will not send you any notification regarding the impact of the algorithm. But, you can use the Google Search Console to get detailed reports about your webpage's visibility in Google.
You should check if your website has been penalized if the internal pages start to rank higher that your optimized pages. It is not good for wrong pages to have a good rank in search results pages. You want to give the best search results to your targeted audience to convince them to visit your site. If they end up in the wrong page rather than the optimized one they will not stay and leave it unsatisfied quickly.
If your site does not appear on top of the SERP inspire of using your brand terms, then you should check if your website is penalized.
If you find your website under penalty you need to develop a recovery plan.
The aim of the Google update is so that the user's search experience is improved. The use of black hat SEO techniques should now be avoided by SEO specialists and website owners.
Below are some benefits that Penguin 4.0 gives to SEO.
Ranking and traffic issues can be restored by SEO specialists faster.
Penguin 4.0 allows data to be refreshed in real time. With this algorithm update, any action such as removing links will no longer need to wait for the next algorithm refresh to assess this action.
Penguin 4.0 update is believed to be a win-win game. For SEO specialists and website owners, this change means that they will be rewarded for their white hot SEO technique more quickly. For searchers, the SERP would be more useful.
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