Information About The Google Penguin Update
The update that was made to Penguin, allowed it to in run real time. The Penguin update was accessible at the same times all over the world and in various languages. This allowed websites to experience the same things regardless of their location. Everyone will have the same rules.
The ranking of different pages could change each time there are certain updates to the pages because Penguin is already real time. You can quickly see the positive and negative impacts of your actions.
Because the process is real time, you can bounce back from a penalty quicker. In case you site gets a penalty, your webmaster will then get rid of the harmful links, and because of this update, you can see positive results right away. This also usually happens after your website pages will get checked.
Instead of being a separate thing, Penguin is now an important part of the system's algorithm. This also means that you would need to do proper and constant monitoring of your backlink profiles.
There is now a main focus on the specific toxic pages rather than the entire website. It is much more difficult to record these micro penalties. It is vital to perform an audit on important subdomains and website pages often.
You can tell that your site has been penalized by checking the organic traffic and the position of your keywords.
The updated algorithm can be a good and bad thing since you are able to pinpoint the results of your actions at a faster speed. You will be able to recover faster but you can also get penalized at a faster rate compared to before. Take these things into consideration so that you can protect your site as well as avoid unexpected drops in rankings.
Make sure you monitor regularly your search engine results page positions. You can put regular email alerts in order to keep updated on the position changes. Aside from monitor keywords used in the homepage ranking, you should also monitor those keywords used for essential units. You can try comparing keyword rankings and also looking at which keywords have dropped their position.
Make sure that your backlink profile is healthy and clean. It is good to do a regular checkup of new and lost backlinks, their quality and value, and also taking care of the suspicious ones.
Do a deep backlink audit for your whole website. For important subdomains and site subdivisions, you should also do some audit backlinks. Depending on the language version of your site, you can conduct separate audits for each one of them. The Penguin update is beneficial since it allows you to perform experiments but still maintain a reduced cost of error.
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