New Guidelines for SERP Rankings
Google Penguin is a word used to refer to updates aimed at decreasing search engine ranking of websites that violate Google's webmaster guidelines. Sometimes websites use manipulative techniques in order to achieve high rankings in search engine results, and these guidelines will seek to penalize such websites. In here websites that have good and great content will receive recognition over those websites that have no value to give to their visitors. What they penalize are those websites that have doorway or web pages that are created so that visitors who come will be sent to a different page by repeating unrelated phrases to manipulate the relevance of prominence of resources.
The release of Penguin 4 happened at the same time for all countries and languages around the world. What this means is that wherever your location is, you website will be subjected to these guidelines. This has not changed, but unlike before Penguin 4 is real-time now. What this implies is that page rankings may change each time Google updates the information about the page and other pages linked to it. So, both the positive and negative impacts of your actions will become noticeable faster. If your site however is penalized and your webmaster does a good job improving it and removing harmful links, this real-time algorithm allows you to recover your website from Google penalty faster.
Also, unlike the previous updates, this new version has made google algorithm become part of its core algorithm and not a separate filter anymore.
Simply put, the algorithm is now focused on the toxic links on specific pages rather than on the whole website.
The bad side of this is that it affects the work of an SEO specialist since this micro-penalties are more difficult to track that means it is now essential to audit all important subdomains and specific pages of your website on a regular basis.
Another downside is because you will never be informed if your website is penalized. If you notice a sharp drop in your organic traffic or decline positions in some or all of your keywords, including branded ones, then this is an indirect indication or sign that you website is penalized.
But on the other hand, because the updated algorithm allows you to see the results of your actions quickly, the recovery process becomes faster.
You position in the SERPs should be constantly monitored, in other words. Setting up regular email alerts to stay informed of any position changes is a good way of keeping you informed.
You have to keep your backlink profile healthy and clean and conduct a deep backlink audit of your entire website because the new Penguin takes a granular approach already. Therefore it is essential now to audit backlinks for each important subdomain and subdivision of your website. If your website has different language version, then it is essential that each of these versions are audited.
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